During Mr Pollet Conference
I learnt that :
- Customers look for a personalized service
- Guest relation is the service which will make the difference
- Hotels must have online communication tools
- Expectations have changed
- It is important to fidelize clients
- Nowadays, customers trust more the ratings of the OTAs
- Digital tools allow to directly interact with the guest to facilitate his stay
- These applications have to remain simple in order to be used by everyone
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