Business Growth Marketplace (Generation C,Y, millenials)

 How does the hotel websites appeal to the Next Gen traveler?

They understand the expectations of the new generations. They use the good words to attract consumers such as "free wifi", "free movies"... etc. Their website are more designed. They are really focused on new technologies.


How do these sites differ from current hotel company sites?

They are more designed, more complex. They are more focused on new technologies. Nowadays, the millenials need to know that they will find all the new technologies in the hotel. So the hotels have to put forward the fact that they have all of these. That is why, on some websites, we can see some picture of high technologies such as TV, wifi, ipod base….
On the contrary, on current hotel company sites, we can see pictures about simple things. For example, rooms, bathrooms, breakfast…


How does mobile fit into the hotels’ appeal to Next Gen travelers?

Nowadays, everybody has a smartphone, so the hotels have to adapt themselves and offer the more applications as possible in order to answer the consumer’s expectations of the new generations.
The applications have to be simple and efficient. The aim is that people use their mobile to book a room or doing another thing. So it is important that consumers use them easily.