Online session

STORYTELLING

Storytelling is about telling a story in order to be more efficient in management or marketing, especially with the hotels
The hotels must understand the customer's expectations. For that purpose, first of all they need to understand who their audience is, but also to understand what they are interested in and what they want.

Then, they have to choose the right content and  adapt it with the right image of the hotels.
It is better when the content is original, because it attracts more people. 
Social media is the best way to deliver the hotel's content because people are always connected to see what happens and people can also share it.

Also, the content has to be focused not only on the brand. Of course, we must talk about it, but the main goal is the target audience, so the content has to be about the audience. If the content is about the brand but has no values to the audience, the message will not have a great impact. 

Sometimes, it is better to use video because it is essential to content marketing. Indeed, people are willing to pay more intention when they see a video rather than reading a text. 
 
To conclude, storytelling is really important because is a key to success. It is about the right audience, the right place as well as the right content. If hotels make efforts to do it well, they can attract more consumers.